My wife and I recently stayed at the Luna & Simone Hotel as part of a two day visit to London. We found the hotel to be very clean and friendly, and was perfect for our needs. The location is excellent, and we were very happy with our stay. This is a family run hotel and it shows as all the staff are very helpful. Would recommend this hotel to all my family and friends.

I booked this Guesthouse (that would be a more accurate description than calling it a hotel) due to it at the time being ranked 10th most popular in London on Tripadvisor.
It is ok and decent value I suppose but I chose this over what was described as a luxurious 4star because the 4star was ranked just over 300th most popular. I feel I may have made the wrong decision as the price difference was only about €10 per night.
It's in a good location approx 10 minutes walk from Victoria station. The rooms were cleaned everyday and the two men that run the place were very helpful and pleasant.
The rooms are very very basic and the breakfast is also very basic. The satellite TV is 7 maybe 8 channels and if you have trouble getting up stairs this place is most definitely not for you.
I wouldnt warn people to steer clear of the place but for a small amount of extra money you would probably get something much nicer.

My husband and I stayed for 3 days at the Luna & Simone and thought it was quite good value for money in London; a good breakfast, very good and quiet location easily accessible by tube or bus. First time travelers to the UK (or Europe for that matter); please bear in mind that room sizes and usual amenities (air conditioning for example) North Americans are used to are usually not found here. This will go a long way in ensuring satisfaction from your stay. I would ask for a room giving onto the backyard and not on the main floor for more peace. All in all, quite enjoyable.

We had a fine stay at the Luna and Simone. The staff was always available and very friendly.

A couple of caveats, the rooms are small but quite adequate. The beds are on the hard side. While the staff is friendly and available, most rooms are upstairs and you'll need to carry your own, so pack light!

Now, I thought the rates were great for such a clean nice propety in London. There is coffee and tea in the room. Also, we were able to hook up to free wireless. It was ad supported, and you had to relink every hour.....but did I mention it was FREE!

The location is outstanding. Just around the corner are lots of great restaurants. Our first night there, we were walking along reading menus and a gentleman crossed the street and advised us on every restaurant in the area. Two of his area recommendations, Chimes (for English fare) and Cyprus Mangal(we like Greek food too) were absolutely excellent.

Just up the street a bit, you will find Victoria Station, from which you can take the tube to pretty much any place in London. Several times, we just walked over to Westminster, the London Eye, Buckingham Palace, and Trafalgar Square. It was a bit of a walk, but quite doable.

Also, just across from Victoria Station, on the same street as the hotel, is St George's Tavern, an outstanding example of an english pub which specializes in a vast array of sausages, but the fish and chips was the best we found. Their french fries should get an award. That said, stay away from their hamburgers!

One last thing, if you've ever had any interest in Shakespeare, get tickets to the Globe Theatre. We saw 'A Midsummer Night's Dream' and it was one of those experiences of a lifetime. If interested, get your tickets early as they sell out. I ended up getting our tickets thru a broker, Albemarle.