After staying in several different types of hotels in London over the past few years (from chains like Novotel, Sofitel, and The Cumberland among others), our family has decided that the Luna Simone is our favorite London hotel. We travel often with our two older teenagers and they are picky about their accommodations...the Luna Simone received a rousing "thumbs up" from them as well. We stayed for 5 nights (second week of June 2008) in a quad room on the ground floor with one double bed and two twins. The room was spacious for London, clean, & comfortable. The bathroom was also surprisingly spacious and looked new. The Luna and Simone is a very safe hotel in a quiet section of Belgrave Rd....you have to be buzzed in by the staff and after check in are given your own key to the front door...very convenient. One of the things that really made the difference for us, however, was the accommodating staff (including the wonderful twin owners). We were 3 hours earlier in arriving than planned and the hotel staff not only kept our luggage safe while we did some sightseeing but they placed our luggage in the room as soon as it was available. On two different days when I was feeling ill and had to stay in the room (thus asking for no maid service) the staff still made sure we had fresh towels, soap, and etc.. One evening when we decided to bring back some delicious Indian "takeaway" to enjoy in our room, we discovered to our chagrin that we had no utensils to eat with (silly us). My husband inquired at the front desk if they might know where we might locate some and the staff member at the front desk very kindly loaned us not only utensils but plates, etc. from the dining room. These things may all seem trivial but it is this sort of personal touch that made the difference for us. Some reviewers here have questioned the high ratings this hotel has received in the past , complaining about what I believe to be trivial matters, including: Lack of TV channels (are you really in London to watch TV?) to not enough variety on the breakfast menu (we found the breakfasts to be fresh, plentiful, and served with a smile). This hotel is an amazing value: you get a spotlessly clean, safe, hotel room, located conveniently within walking distance of Victoria and Pimlico Tube stations, bus service nearly at your doorstep, a full English breakfast, all at an unbelievably affordable price for a London hotel. We have stayed in more posh hotels in London but none can beat the Luna Simone for cleanliness, value, and above all: owners and staff who truly care about their guests and their hotel. We are planning another trip to the UK for Fall 2009 and will absolutely be staying at the Luna Simone.

Fabulous! We stayed here 3 nights and returned for 1 more.Every morning I'd come down to breakfast and kid the twins, wives, kids...family all over the place! I'm not a fan of London, but I'm a BIG fan of this hotel and everything around it. (And the young man on the front desk, if you're reading this, you are a 10! You are SO personable and kind. Are you smiling? You are always smiling.) Lots, and lots of small restaurants a few steps away, (ate at Solo Mio - twice), plus laundry, super-stores, nails and hair; everything within reach. Go to Luna and Simone. You'll love the place (small, but very, very clean) and tease the twins...they love it. Such fun we had in July!
Mary-Margaret and Douglas Porrey

My wife and I recently stayed at the Luna & Simone Hotel as part of a two day visit to London. We found the hotel to be very clean and friendly, and was perfect for our needs. The location is excellent, and we were very happy with our stay. This is a family run hotel and it shows as all the staff are very helpful. Would recommend this hotel to all my family and friends.

I booked this Guesthouse (that would be a more accurate description than calling it a hotel) due to it at the time being ranked 10th most popular in London on Tripadvisor.
It is ok and decent value I suppose but I chose this over what was described as a luxurious 4star because the 4star was ranked just over 300th most popular. I feel I may have made the wrong decision as the price difference was only about €10 per night.
It's in a good location approx 10 minutes walk from Victoria station. The rooms were cleaned everyday and the two men that run the place were very helpful and pleasant.
The rooms are very very basic and the breakfast is also very basic. The satellite TV is 7 maybe 8 channels and if you have trouble getting up stairs this place is most definitely not for you.
I wouldnt warn people to steer clear of the place but for a small amount of extra money you would probably get something much nicer.